User Research & Discovery

Scott and Josh were Mobomo UX designers that spent three month auditing NCUA.gov site. Working key stakeholders to identify the goals, objectives, and anti-goals from their audit. Capturing base assumptions about NCUA’s users, which they later confirm through user interviews. Reviewing NCUA content and data. Mobomo delivered user persona’s, journey maps, and wireframes of impactful design changes that improve the general user experience of NCUA.gov.

• Google analytics audit to identify traffic patterns and highlight potential on key pages.
• Content Audit using Screaming Frog to identify content issues, broken links, and created a summary of the type of content found on NCUA.gov.
• Conducted user interviews of 20 user interviews, which Josh would turn them into user personas and journey maps.
• Ran surveys using SurveyMonkey to capture the types of content and general pain points of users.
• Wireframed concepts addressing the issues we uncovered during our discovery process.